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The Sales Playbook


Get the Latest Edition of Same Game New Rules


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Sales Training Books


Same Game New Rules
You Deserve To Do Better. The market is abundant. But to access that abundance, product knowledge isn't enough. The old game of "convince and persuade" won't work. What you need are New Rules--rules that give you a strong strategy, a tough inn... [more information]





25 Rules for Account Development
"Developing existing accounts is one of the most certain ways to grow your business. The '25 Rules' product is one I've created to help account management professionals have a systematic method to grow revenue. --Bill Caskey Ever wondered if you’r... [more information]





The Sales Playbook Manual
The Sales Playbook is a tactical guide for you to use in navigating the turbulent waters of professional selling. This has the 100 most common sales scenarios you will face in B2B selling. There is also an Ebook version of this product. You'll have t... [more information]





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